The process of building and growing your family can be one of the most rewarding experiences in life. For those looking to start a family through surrogacy or IVF, the process can also be one of the biggest financial investments. Enter Sunfish, a fintech company that helps people grow their families with loans, guarantees, and guidance. Did you know that the Ocean Sunfish is the most fertile animal on the planet? Through naming, brand strategy, and brand identity, we helped to design a brand that was focused on a bright, positive vision of the future. Our style guide quickly helped to establish trust and credibility in the marketplace, so that the Sunfish team could get back to growing happy families.