Origin provides information and financing options for parents looking to grow their family through IVF and surrogacy. They needed a brand that was going to reach their audience, and communicate in an inviting, yet informative, manner that was unique in market. Together, we created a comprehensive style guide, complete with a new logo, custom iconography, color pallet, and photographic direction. Those elements were implemented across a number of materials, including a new website with automated email communication.
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