The CT Arts Alliance is the ONLY statewide non-profit organization that advocates for the arts in Connecticut. Their audience lives in two worlds. One is a world of creativity – music, theatre, dance, performance, gallery, outdoor and public art. The other is a world of business dealing with local communities, the economy, and legislation at the state level. So the brand needed to be both energetic and approachable. Vibrant and trustworthy. Motivational, confident, and memorable. In other words, it needed to be flexible — so we developed a system that could act as a resource for both inspiration and information. In an era when the arts fight for relevance and funding, the CT Arts Alliance brand works hard across many channels to unite all advocates, and create a positive impact on communities, individuals, and the economy.