As part of a toolkit to help help educate CT towns about how to create vibrant downtown communities, we created a suite of icons to be used on print collateral and in presentations. Next, we used every color in the 🌈 for the "CT Main Street Way" diagram. And last, we illustrated a simple streetscape that can be pulled apart and used as a background or decorative element on branded materials. All of the new brand elements were incorporated into a suite of membership and sponsorship documents, as well as their 2023/2024 Year in Review, that we helped to concept, write, and design.
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