On Tuesday, June 8th, Map gave an introduction the importance of branding in the 21st Century entitled, The Power of Brand. The event was hosted at the Booth Library in Newtown, CT, in partnership with the Newtown Chamber of Commerce. In his speech, John Rudolph, Principal and Creative Director at Map Agency, spoke about the benefits of design thinking in developing a unique brand strategy, provided a few examples of brands that are harnessing the Power of Brand today, and presented the shortfalls of traditional advertising. Most listeners joined via Zoom, but it was really exciting to see a few attendedants in person! For questions, comments, or inquiries about future speaking engagements, please reach out to John at firstname.lastname@example.org.