We believe the only way to make real connections, is to talk to people like humans. That's why we practice human-centered design, a process that enables us to better understand context and situational challenges, and solve problems with empathy, strategy, and creativity. Let's engage your audience by sparking meaningful conversations at every touchpoint.
Making a good first impression is important, but forming solid relationships helps to build brand equity. We create authentic impressions that are unique, ownable, and memorable.
To design is to develop and implement a plan of action. When executed with strategy and beauty, design makes it easy for your audience to understand what your brand stands for.
While design seeks to educate and inform, advertising helps to convince and persuade. Above the line or below, let’s develop a campaign that’s compelling across any channel.
Before we go anywhere, we need to have a profound understanding about you – not only what your brand values are, but who values your brand.
We’ll dig deep by researching the competitive landscape and conducting a comprehensive brand audit. Through internal and external interviews, we partner with you and key stakeholders to discover thought-provoking insights.
The best insights reveal "human truths" about your audience. These truisms allow us to understand the best way to engage in conversation, and act as the foundation to build a strategic framework from.
Together, we’ll map out marketing territories to explore, and focus on the whitespace opportunities with the most potential. This is how we collaboratively march forward with purpose.
Designing without strategy is like exploring without a map. Strategy determines our plan of action. We can build an entire identity system, or evolve your current system that’s built on strong equity.
And no matter what marketing tactic, we make sure your brand ecosystem is built to grow, yet flexible enough to expand into new markets.
Implementing smart ideas into incredibly creative solutions is what makes us, our client partners, and the audience happy. Sure, we’ll raise a glass, but the partnership has only just begun.
In today’s rapidly-evolving landscape, remaining in the same place is no longer viable. We help brands navigate the future and move in real-time.
Have an interesting project in mind? We'll pour the coffee.
27 Glen Road, Suite #200
Sandy Hook, CT 06482
© Map Agency LLC 2023