We are so excited to announce the launch of a new Brand Identity System for Origin Finance, fertility experts on a mission to help make parenthood financially attainable for more families. Origin provides information and financing options for parents looking to grow their family through IVF and surrogacy. They needed a brand that was going to reach their audience, and communicate in an inviting, yet informative, manner that was unique in market.
Together, we created a comprehensive style guide, complete with a new logo, custom iconography, color pallet, and photographic direction. Those elements were implemented across a number of materials, including a new website with automated email communication. We're proud, and humbled, to work alongside such an intelligent and passionate group. From the ground up, they developed new programs and loan options that make it easy for all types of families to find success in their journey to parenthood.
"Map was an outstanding contributor to building our company’s logo, brand, and website. They were easy to work with, responsive, and open to our feedback. John quickly grasped the vision for our company and took us from start to finish on time (which is rare in the development world) and went the extra mile to help us set up additional features and answer all our questions. Highly recommended!" Angela Rastegar, CEO, Origin Finance