News & Ideas.

Our most recent projects and thoughts on business, branding, and the state of design.

King Gets His Due

Brody, Saville, even Bubbles ­— All British designers whose work pushed established norms and helped define graphic movements in the late 70’s and early 80’s. At least within the pages of history, they each became synonymous with a certain look…

The Fox and the Bird

Context is important when we look back at the history of branding and design. In the 1960’s and early 70’s, American Corporate identity was heavily influenced by the Swiss International Style, the wordmark having largely replaced pictorial representation of companies…

Art Direct America

In America, the occupational title of the art director preceded that of the graphic designer. While the lines between roles have been blurred today, the importance of advertising in editorial created a more specific need for the Art Director in…

Vision in Motion

Kenneth Hine, a professor at Syracuse University, kept a bibliography of the most important books on design, cleverly titled, “Hine Sight.” He sold perfect-bound versions of it at the copy center, and I believe even offered course credit to anybody…

Private Label Revolution

Introducing 4 ways brands can shift their marketing approach to keep up with Private Label success Branded packaged goods have dominated retail for almost a century, while private-label products have been seen as the lower-quality value option for thrifty shoppers…

Invest in Design

Historically, one area private label fell short was design. Shoppers didn’t believe the store brand packaging reflect high-quality products. But the Revolution is being led with strong design. Shoprite just debuted “bowl & basket,” its new food and beverage private…

Create Annual “Rapport”

The traditional 64-page, full color printed Annual Report stands at an interesting junction. On one hand, the Annual Report is an excellent device to inform company shareholders of their intelligent investment. On the other, it often takes more than 64 glossy pages to convince investors, institutional or individual, that their hard-earned dollars were put to good use — especially when corporate earnings don’t exactly beat analysts’ expectations. Certainly, company profits could be spent more wisely than printing these 64 pages, thousands of times.

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