Our most recent projects and thoughts on business, branding, and the state of design.
On Tuesday, June 8th, Map gave an introduction the importance of branding in the 21st Century entitled, The Power of Brand. The event was hosted at the Booth Library in Newtown, CT, in partnership with the Newtown Chamber of Commerce….
We are so excited to announce the launch of a new Brand Identity System for Origin Finance, fertility experts on a mission to help make parenthood financially attainable for more families. Origin provides information and financing options for parents looking…
I learned practically everything I know about design at my favorite agency in Connecticut, Taylor Design. It was the job I didn’t get coming out of Syracuse University — which made it all the more attractive — and especially rewarding…
A fun exercise to try when you’ve run out of design solutions: set Futura Heavy Oblique knockout on bright red – maybe Pantone Red 032. Then take said layout and share it with a colleague, casually asking, “Does this design…
I hardly knew anything about graphic design, or its history, as an art student in the college of Visual and Performing Arts. As part of my work-study program, I was getting paid $5 an hour to assist students load Microfilm…
Brody, Saville, even Bubbles — All British designers whose work pushed established norms and helped define graphic movements in the late 70’s and early 80’s. At least within the pages of history, they each became synonymous with a certain look…
Context is important when we look back at the history of branding and design. In the 1960’s and early 70’s, American Corporate identity was heavily influenced by the Swiss International Style, the wordmark having largely replaced pictorial representation of companies…
When I first read Beatrice Warde’s 1930 lecture on printing, “The Crystal Goblet” (in Helen Armstrongs’ crucial Graphic Design Theory: Readings from the Field, 2009), I thought, fuck that shit. Mind you, I was just a few years removed from…
In America, the occupational title of the art director preceded that of the graphic designer. While the lines between roles have been blurred today, the importance of advertising in editorial created a more specific need for the Art Director in…
Kenneth Hine, a professor at Syracuse University, kept a bibliography of the most important books on design, cleverly titled, “Hine Sight.” He sold perfect-bound versions of it at the copy center, and I believe even offered course credit to anybody…
In the early 2000’s, Art Chantry was experiencing somewhat of a revival in popularity, partially due to the release of his recent monograph. In retrospect, the overwhelming response in awards can be seen as expected, after almost a decade of…
Introducing 4 ways brands can shift their marketing approach to keep up with Private Label success Branded packaged goods have dominated retail for almost a century, while private-label products have been seen as the lower-quality value option for thrifty shoppers…
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