Our most recent projects and thoughts on business, branding, and the state of design.
The timeless “Think Small” Volkswagen ad, created in 1959 by Doyle Dane Bernbach, is embedded in most of our minds as the quintessential example of, ironically, the “Big Idea.” You know the one — the tiny silhouette of the VW…
We like to think of branding as big, ripe avocado – an analogy we borrowed from Brian Dougherty’s book on “Green Graphic Design” (Allworth Press, 2008). Dougherty relates the three layers of an avocado to important roles of the modern…
On April 14th, we officially put the “Open for Business” sign on our front door — metaphorically speaking, of course, since our announcement came by way of Instagram and LinkedIn. We didn’t actually have an office door to hang the…
Pure. Simple. Rational. Those are the words often used to describe de Harak’s work, but the trained eye knows that achieving any of those qualities doesn’t come easy. It’s almost frustrating, the amount of work – the practice, the iteration,…
I first met Matt in the Fall of 2020 and, like so many introductions during the pandemic, ours was virtual. It was an interview of sorts — he was looking for a designer to build his new bakery’s website —…
On Tuesday, June 8th, Map gave an introduction the importance of branding in the 21st Century entitled, The Power of Brand. The event was hosted at the Booth Library in Newtown, CT, in partnership with the Newtown Chamber of Commerce….
We are so excited to announce the launch of a new Brand Identity System for Origin Finance, fertility experts on a mission to help make parenthood financially attainable for more families. Origin provides information and financing options for parents looking…
I learned practically everything I know about design at my favorite agency in Connecticut, Taylor Design. It was the job I didn’t get coming out of Syracuse University — which made it all the more attractive — and especially rewarding…
A fun exercise to try when you’ve run out of design solutions: set Futura Heavy Oblique knockout on bright red – maybe Pantone Red 032. Then take said layout and share it with a colleague, casually asking, “Does this design…
I hardly knew anything about graphic design, or its history, as an art student in the college of Visual and Performing Arts. As part of my work-study program, I was getting paid $5 an hour to assist students load Microfilm…
Brody, Saville, even Bubbles — All British designers whose work pushed established norms and helped define graphic movements in the late 70’s and early 80’s. At least within the pages of history, they each became synonymous with a certain look…
Context is important when we look back at the history of branding and design. In the 1960’s and early 70’s, American Corporate identity was heavily influenced by the Swiss International Style, the wordmark having largely replaced pictorial representation of companies…
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