Our most recent projects and thoughts on business, branding, and the state of design.
Congratulations to the CT Arts Alliance and Sunfish Technologies for their recent Excellence Awards in Brand Identity Design from the @thecadc! We’re so luck to partner with clients that are passionate about what they do, and have a true vision for…
The Alive at Five concert series has been a staple in Stamford for over 20 years. (We remember when it was free – and you could bring your own cooler.) When Stamford Downtown reached out to help bring the event…
New work for the CT Arts Alliance — The ONLY statewide non-profit organization that advocates for the arts in Connecticut. We are so humbled by this amazing opportunity to position the brand of a non-profit that is driven to build…
Traditional marketing puts an overwhelming amount of importance on the coveted first to market, especially in digital technology, product innovation, and even retail. It’s reasonable to understand why – the first mover is often rewarded with early adopters and a…
On February 16th, Map Agency hosted a virtual roundtable discussion with AIGA CT called Opposites Attract. The event featured 6 incredibly talented creatives that work at opposite ends of the design spectrum. Each set of “opposites” spoke about specific topics….
Sitting on the banks of the mighty Pootatuck River in Sandy Hook, CT, sits a 150-year-old brick mill building where, legend has it, Charles Goodyear once experimented with the vulcanization process of rubber. Built in 1870 with timber framing and…
Small Business Saturday is almost here – can your audience find you? Do they even know you have this cool product/business/idea/thing that exists?!! As much as we hate to admit, most of us don’t break out the Yellow Pages to…
Map Agency has been recognized as a Top Branding Agency in Connecticut by DesignRush. The DesignRush community lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project. We’re honored…
Investing in cultural infrastructure is often overlooked during a recession, even though studies prove the arts help spark economic recovery. Creativity stimulates the local workforce, supports the development of tourism, and bolsters civic engagement. This year, we’re tapping into the…
The timeless “Think Small” Volkswagen ad, created in 1959 by Doyle Dane Bernbach, is embedded in most of our minds as the quintessential example of, ironically, the “Big Idea.” You know the one — the tiny silhouette of the VW…
We like to think of branding as big, ripe avocado – an analogy we borrowed from Brian Dougherty’s book on “Green Graphic Design” (Allworth Press, 2008). Dougherty relates the three layers of an avocado to important roles of the modern…
On April 14th, we officially put the “Open for Business” sign on our front door — metaphorically speaking, of course, since our announcement came by way of Instagram and LinkedIn. We didn’t actually have an office door to hang the…
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