Our most recent projects and thoughts on business, branding, and the state of design.
Brand icons help to organize content and clearly symbolize specific information. When designed and presented as part of a brand identity system, they also develop a visual language that is unique and own-able for your organization, helping to stand out…
The story goes a little something like this: In 1958, Mr. and Mrs. Greene got married in Sheepshead Bay, Brooklyn, and spent their honeymoon at the Nevele — one of the great but now-gone Catskill Mountain resorts. 65 years later,…
Unlike a symbol, a word mark — or logotype — uses only a custom typeface or a unique treatment of the name to create the logo. Though this approach might seem simple, there’s an unlimited number of creative possibilities, and…
The logo is arguably the most memorable part of a brand identity. Out of all the elements that makeup a brand identity system, it is usually the most consistent. However, that doesn’t mean a logo can accomplish everything that helps…
The St. Joseph School Acts of Kindness campaign is an opportunity for students to raise funds for their school and in return for any support received, pay it forward through acts of kindness. They invited us to create a few…
A year ago today we packed up the home office and signed the lease on this little studio on Glen Road. While rent isn’t our favorite, we kind of like it here — It’s especially cozy and welcoming during the…
LinkedIn profile pics are about to get sharp in CT! At our AIGA CT Community Meeting last week at Reverie Brewing in Newtown, CT, special guest Lisa Nichols, AKA Bread & Beast Photographer, AKA @bread_and_beast, set up a makeshift studio to…
One of the first brands we helped to develop was for a small bakery right here in our little town, Sandy Hook. It’s still one of our favorites. And with his amazing breads, desserts, and sandwiches, it’s certainly no surprise…
Board members met this past Sunday, at the sweet space provided by @districtnhv. Co-presidents @ijacinabear and @jordinstah led a group session with Gerrit de Vries, @rachaelconti2, @imsaraaaa, @jennyjreed, and @melanieuribe. Excited to kick off a new year of programming with AIGA CT — If you’re an @aigact member, look for design…
After two years of virtual events, the Business Supports the Arts breakfast was back in person. We’re so humbled and proud to be a part of this amazing organization and signature event. How lucky are we, to get an invitation…
This year’s “Business Supports the Arts” theme was inspired by one of our favorite artists, Jean-Michel Basquiat, who often worked wearing Armani, showing up at public events in paint-splattered suits. We used the simple black tie as a symbol of…
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Map Agency
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Sandy Hook, CT 06482
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