Our most recent projects and thoughts on business, branding, and the state of design.
Introducing the print version of our newsletter, Topographic. Standing at a tall 5 1/2 inches, it’s a really Small Publication About the Big World of Branding. We start each issue with a burning question about branding or design. Then we…
Some recent work for Frontera Strategies, an outsource medical diagnostic company based in Texas. We designed a direct mail piece aimed at private practices, as well as a recruitment flyer for upcoming college career events.
How was Map Agency born? Like many businesses that started during the pandemic, Map Agency was born in our home office which, believe it or not, was actually the garage for a short time. Interesting in learning more about us,…
Another great way to help define and differentiate your brand in the marketplace: brand patterns and textures. Patterns can be used in a number of ways on marketing materials, in presentations, on packaging, as backgrounds or design elements, to spruce…
Brand icons help to organize content and clearly symbolize specific information. When designed and presented as part of a brand identity system, they also develop a visual language that is unique and own-able for your organization, helping to stand out…
The story goes a little something like this: In 1958, Mr. and Mrs. Greene got married in Sheepshead Bay, Brooklyn, and spent their honeymoon at the Nevele — one of the great but now-gone Catskill Mountain resorts. 65 years later,…
Unlike a symbol, a word mark — or logotype — uses only a custom typeface or a unique treatment of the name to create the logo. Though this approach might seem simple, there’s an unlimited number of creative possibilities, and…
The logo is arguably the most memorable part of a brand identity. Out of all the elements that makeup a brand identity system, it is usually the most consistent. However, that doesn’t mean a logo can accomplish everything that helps…
The St. Joseph School Acts of Kindness campaign is an opportunity for students to raise funds for their school and in return for any support received, pay it forward through acts of kindness. They invited us to create a few…
A year ago today we packed up the home office and signed the lease on this little studio on Glen Road. While rent isn’t our favorite, we kind of like it here — It’s especially cozy and welcoming during the…
LinkedIn profile pics are about to get sharp in CT! At our AIGA CT Community Meeting last week at Reverie Brewing in Newtown, CT, special guest Lisa Nichols, AKA Bread & Beast Photographer, AKA @bread_and_beast, set up a makeshift studio to…
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