News & Ideas.

Our most recent projects and thoughts on business, branding, and the state of design.

Brand Iconography

Brand icons help to organize content and clearly symbolize specific information. When designed and presented as part of a brand identity system, they also develop a visual language that is unique and own-able for your organization, helping to stand out…

The Greene Hotel

The story goes a little something like this: In 1958, Mr. and Mrs. Greene got married in Sheepshead Bay, Brooklyn, and spent their honeymoon at the Nevele — one of the great but now-gone Catskill Mountain resorts. 65 years later,…

Auto Show

Long overdue thank you to @dhpictures for this sweet tabloid of his most recent series titled Auto Show. We’ve been a friend and huge fan of Don’s work for quite some time, having worked with him back in the day at @taylordesignct. He…

Abstract Iconography

The logo is arguably the most memorable part of a brand identity. Out of all the elements that makeup a brand identity system, it is usually the most consistent. However, that doesn’t mean a logo can accomplish everything that helps…

AIGA CT

Board members met this past Sunday, at the sweet space provided by @districtnhv. Co-presidents @ijacinabear and @jordinstah led a group session with Gerrit de Vries, @rachaelconti2, @imsaraaaa, @jennyjreed, and @melanieuribe. Excited to kick off a new year of programming with AIGA CT — If you’re an @aigact member, look for design…

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