News & Ideas.

Our most recent projects and thoughts on business, branding, and the state of design.

Topographic in Print!

Introducing the print version of our newsletter, Topographic. Standing at a tall 5 1/2 inches, it’s a really Small Publication About the Big World of Branding. We start each issue with a burning question about branding or design. Then we…

Brand Patterns

Another great way to help define and differentiate your brand in the marketplace: brand patterns and textures. Patterns can be used in a number of ways on marketing materials, in presentations, on packaging, as backgrounds or design elements, to spruce…

Brand Iconography

Brand icons help to organize content and clearly symbolize specific information. When designed and presented as part of a brand identity system, they also develop a visual language that is unique and own-able for your organization, helping to stand out…

The Greene Hotel

The story goes a little something like this: In 1958, Mr. and Mrs. Greene got married in Sheepshead Bay, Brooklyn, and spent their honeymoon at the Nevele — one of the great but now-gone Catskill Mountain resorts. 65 years later,…

Auto Show

Long overdue thank you to @dhpictures for this sweet tabloid of his most recent series titled Auto Show. We’ve been a friend and huge fan of Don’s work for quite some time, having worked with him back in the day at @taylordesignct. He…

Abstract Iconography

The logo is arguably the most memorable part of a brand identity. Out of all the elements that makeup a brand identity system, it is usually the most consistent. However, that doesn’t mean a logo can accomplish everything that helps…

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