News & Ideas.

Our most recent projects and thoughts on business, branding, and the state of design.

Abstract Iconography

The logo is arguably the most memorable part of a brand identity. Out of all the elements that makeup a brand identity system, it is usually the most consistent. However, that doesn’t mean a logo can accomplish everything that helps…


Board members met this past Sunday, at the sweet space provided by @districtnhv. Co-presidents @ijacinabear and @jordinstah led a group session with Gerrit de Vries, @rachaelconti2, @imsaraaaa, @jennyjreed, and @melanieuribe. Excited to kick off a new year of programming with AIGA CT — If you’re an @aigact member, look for design…

The Arts Attract

New work for the CT Arts Alliance — The ONLY statewide non-profit organization that advocates for the arts in Connecticut. We are so humbled by this amazing opportunity to position the brand of a non-profit that is driven to build…

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