Our most recent projects and thoughts on business, branding, and the state of design.
Have you considered the importance of your brand’s tone of voice? Are you fun and playful, or confident and matter-of-fact? It’s equally important to consider both what you say, and how you say it. Use language that resonates with your…
If the purpose of branding is to build a sustainable competitive advantage, then the main function of a brand style guide is to help ensure visual and verbal consistency across all brand communications. The best examples can accomplish much more, though, by motivating team members…
Everybody, stop what you’re doing and say hi to @jaco.designs! For the past few weeks, Sarah has been working on executing both print and digital projects for Northstar Fertility, River Bend Cemetery, and Van Dellen Solutions — all while getting her…
Somehow I knew I’d like riding even before I bought a bike. Just something about being on the open road. Maybe it was those long camping trips to Canada during my youth. Or hooking up the boat and traveling miles…
As I was recently walking in the woods with my two little ones, Owen and Samantha, we stopped near a small stream where they like to skip stones. Then, they did something so humanly intuitive – they started stacking the…
The Frederick R. Laffond Cemetery Management Seminar was held at the beautiful Publick House in Sturbridge, MA this year. Thanks to Maureen Crick Owen, Lisa Vaeth, and everybody at the New England Cemetery Association for inviting me to speak about the Power…
Thanks to @cindylatte and @andywollner for inviting me to speak to the Visual Communication Design majors @hartfordartschool, where I presented “Work in Progress: Some practical thoughts on navigating a career in design.” What struck me the most were the thoughtful comments and purposeful questions by…
We love Newtown! Thanks to @newtownsandyhookct for inviting us to display our services at the Municipal Center. We’ll be camping out there for the next few weeks, so stop by when you’re dropping off your taxes! Pick up a copy of Topographic,…
This post is for all you botanists out there. Did you know that the CT State Flower is the Mountain Laurel? Yup, they decided that back in 1907. Straight out of the Connecticut State Register & Manual, “…the Mountain Laurel…
There are always going to be trends in design, some of which even we’re not immune to the temptation of trying. But when it comes to logo design, we have a few simple rules. No matter if it’s simple and…
Because so much of the design we create these days only lives on the internet, it is so nice to be able to get outside to see the work in real life, and enjoy it with some friends while listening…
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