Introducing the print version of our newsletter, Topographic. Standing at a tall 5 1/2 inches, it's a really Small Publication About the Big World of Branding. We start each issue with a burning question about branding or design. Then we share our journey to explore and discover creative solutions — helping to make sense of the brand landscape. Issue #1 is all about one of our favorite topics, logos. Email us if you'd like read it. Licking stamps now, and letting the Postal Service take their sweet time.
Some recent work for Frontera Strategies, an outsource medical diagnostic company based in Texas. We designed a direct mail piece aimed at private practices, as well as a recruitment flyer for upcoming college career events.
How was Map Agency born? Like many businesses that started during the pandemic, Map Agency was born in our home office which, believe it or not, was actually the garage for a short time. Interesting in learning more about us, the types of clients we work with, and why we choose Connecticut to be our home? Check out our interview with Dave Cushman of ConnCreatives.
Another great way to help define and differentiate your brand in the marketplace: brand patterns and textures. Patterns can be used in a number of ways on marketing materials, in presentations, on packaging, as backgrounds or design elements, to spruce up swag, and our personal favorite - step and repeat patterns on the red carpet. Here’s a few patterns we’ve recently designed for some of our favorite clients. If you’re out there, we’re still waiting for that red carpet assignment…
Brand icons help to organize content and clearly symbolize specific information. When designed and presented as part of a brand identity system, they also develop a visual language that is unique and own-able for your organization, helping to stand out in your business category and the marketing landscape. Over time, your audience — whether customers, members, or fans — will start to associate your iconography as an extension of your identity, increasing the recognizability that puts great brands on the Map.
The story goes a little something like this: In 1958, Mr. and Mrs. Greene got married in Sheepshead Bay, Brooklyn, and spent their honeymoon at the Nevele — one of the great but now-gone Catskill Mountain resorts. 65 years later, with four kids, 11 grandchildren, and a great-grandchild on the way, their Florida house has become the place-to-go for everyone to visit. Among family, their home is lovingly called the Greene Hotel. In honor of their 65th Anniversary, with an homage to the classic Nevele logo, we gave the Greene Hotel its own look, complete with monogram. The tag? “Where you have to change the sheets.” That’s Grandma’s rule.
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Have an interesting project in mind? We'd love to hear about it!
Sandy Hook, Connecticut
Phone: +203.304.1487
Email: hello@map-agency.com
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