Retailers, no matter how big or small, are starting to realize the impact they are expected to have in their communities. For example, Family Dollar partnered with local Boys and Girls Clubs of America to produce a custom SKU of private label paper towels designed by kids. Kids got their designs featured on a product nation-wide, while proceeds went towards local chapters of BGCA. An added bonus: shoppers felt good about contributing to their neighborhood when they bought the product.  Of course, there remains opportunity for national brands to buy-in to this initiative and elevate the exposure of a charitable cause, drive more traffic to the retailer, and still align with FD’s objective of increasing sales of its private label products.