Our most recent thoughts on business, branding, and the state of design.
One of the first brands we helped to develop was for a small bakery right here in our little town, Sandy Hook. It’s still one of our favorites. And with his amazing breads, desserts, and sandwiches, it’s certainly no surprise…
After two years of virtual events, the Business Supports the Arts breakfast was back in person. We’re so humbled and proud to be a part of this amazing organization and signature event. How lucky are we, to get an invitation…
This year’s “Business Supports the Arts” theme was inspired by one of our favorite artists, Jean-Michel Basquiat, who often worked wearing Armani, showing up at public events in paint-splattered suits. We used the simple black tie as a symbol of…
We’ve made a pledge to support the arts. It’s super easy and you get that warm feeling like being hugged by flannel in the fall. A couple of ways to do it: 1. Sign up for Create the Vote CT.2….
The Alive at Five concert series has been a staple in Stamford for over 20 years. (We remember when it was free – and you could bring your own cooler.) When Stamford Downtown reached out to help bring the event…
New work for the CT Arts Alliance — The ONLY statewide non-profit organization that advocates for the arts in Connecticut. We are so humbled by this amazing opportunity to position the brand of a non-profit that is driven to build…
Traditional marketing puts an overwhelming amount of importance on the coveted first to market, especially in digital technology, product innovation, and even retail. It’s reasonable to understand why – the first mover is often rewarded with early adopters and a…
Small Business Saturday is almost here – can your audience find you? Do they even know you have this cool product/business/idea/thing that exists?!! As much as we hate to admit, most of us don’t break out the Yellow Pages to…
The timeless “Think Small” Volkswagen ad, created in 1959 by Doyle Dane Bernbach, is embedded in most of our minds as the quintessential example of, ironically, the “Big Idea.” You know the one — the tiny silhouette of the VW…
We like to think of branding as big, ripe avocado – an analogy we borrowed from Brian Dougherty’s book on “Green Graphic Design” (Allworth Press, 2008). Dougherty relates the three layers of an avocado to important roles of the modern…
On April 14th, we officially put the “Open for Business” sign on our front door — metaphorically speaking, of course, since our announcement came by way of Instagram and LinkedIn. We didn’t actually have an office door to hang the…
Pure. Simple. Rational. Those are the words often used to describe de Harak’s work, but the trained eye knows that achieving any of those qualities doesn’t come easy. It’s almost frustrating, the amount of work – the practice, the iteration,…
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Sandy Hook, Connecticut
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