The Frederick R. Laffond Cemetery Management Seminar was held at the beautiful Publick House in Sturbridge, MA this year. Thanks to Maureen Crick Owen, Lisa Vaeth, and everybody at the New England Cemetery Association for inviting me to speak about the Power or Branding, and how we applied it to the new identity system for the CT Cemetery Association earlier this year. I learned a lot about the death care industry, talked to some really smart cemeterians and their supplier partners, and enjoyed a few laughs with Doak Marasco, Karin Sprague, Pamela Brown, and many others. #branding #design