What's the ROI of Branding?

Because it’s relatively easy to measure the metrics of tactical digital marketing campaigns, many organizations fail to consider the Return on Investment of brand-building strategies. That short-term boost in sales often places blinders on the long-term value of a strong brand. However, studies show that commercial value increases when companies think of their brand as a business tool. In fact, branding is one of the smartest investments a business can make today. Download Topographic Issue #3 and disover a few key points underlying the ROI of branding.

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