The St. Joseph School Acts of Kindness campaign is an opportunity for students to raise funds for their school and in return for any support received, pay it forward through acts of kindness. They invited us to create a few typographic lockups and illustrations to use on various marketing materials.

For a T-Shirt design to kickoff the campaign, we wanted to show that St. Joseph School was The Place where many Acts of Kindness happen. Then somewhat of a happy coincidence happened. Playing around graphically, we kept repeating the lines of the heart. Eventually, we noticed the outmost contour morphed from a heart to that of a location beacon. Love actually does exist!