Map is a Strategic Branding & Design Agency.

We launch brands that demand attention in today’s radically competitive landscape.

By partnering with people and businesses to better understand audiences, challenge assumptions, and redefine problems, we create innovative marketing solutions that help position brands on the Map.

Featured projects.

ConnecticutCemeteryAssociation_BrandLogo

Our Gate is Always Open

Branding that shines a light on the oldest statewide organization dedicated to Connecticut's beautiful cemeteries.

Logo Design
Website Design
Print Collateral

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Inspiring Support for the Arts

We helped position the CT Arts Alliance as the only non-profit organization that advocates for the arts in Connecticut.

Brand Positioning
Website Design
Brand Identity System

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Alive at Five Revived

We brought new life to a 20 year old brand with a concept dubbed, “Summertime Rhythm & Rhyme.”

Event Marketing
Outdoor Signage
Digital & Social Marketing

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IDEAS

Articles and insights on branding and design.

What's in a Brand Style Guide?

If the purpose of branding is to build a sustainable competitive advantage, then the main function of a brand style guide is to ensure visual and verbal consistency across all brand activations. The best examples can accomplish much more, though, by inspiring that other magical component: creativity.

Be the First Brand to Move

Traditional marketing puts an overwhelming amount of importance on the coveted first to market. For most of us, though, being first to market is unlikely and perhaps even risky. Instead of being the first mover, we think a much more powerful approach is to focus on being the first brand to move.

Attention, Please!

How can designers help brands attract customers without distracting them? In this white paper, we explore the causes of our depleted attention spans, and look at new ways for businesses to harness technology more thoughtfully.

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Think Small Again

Still question the Return on Investment for good design? Consider the alternative costs of bad design: Misleading or misguided advertising, confusing directions, brand dissonance, failed product launch... the list goes on. In our latest article, we outline a few advantages of partnering with a small creative agency to help solve for these communication challenges.

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