Recent articles and insights on branding and design.
Be the First Brand to Move
Traditional marketing puts an overwhelming amount of importance on the coveted first to market. For most of us, though, being first to market is unlikely and perhaps even risky. Instead of being the first mover, we think a much more powerful approach is to focus on being the first brand to move.
Think Small Again
Still question the Return on Investment for good design? Consider the alternative costs of bad design: Misleading or misguided advertising, confusing directions, brand dissonance, failed product launch... the list goes on. In our latest article, we outline a few advantages of partnering with a small creative agency to help solve for these communication challenges.